Although search volume is important for many of us, I’ll still target some of the low hanging fruit type keyword phrases, simply because they’ll get some traffic and my article or video will also rank for other variations of the phrase and other phrases used in the article.
The following video is going to show you the process I take and the tools I use to come up with a long tailed keyword phrase. I’m also going to provide details below for anyone who doesn’t want to watch the video.
(If the video doesn’t play you view it on Youtube)
Content Creation First
I didn’t cover this in the video, but if I’m only creating content for a blog post or page, I prefer to write the content first before doing any research. This allows me to write a little more freely. Then after performing some research, I’ll edit the content to work my phrase into content naturally.However, if I’m creating a video to post on my Youtube channel and to use in a blog post, I sometimes pick my main keyword phrase beforehand. This will then allow my to speak the phrase in the first few sentences of the video. That way, if I add captions to the video, my exact phrase will occur.
However, if I’m creating a video to post on my Youtube channel and to use in a blog post, I sometimes pick my main keyword phrase beforehand. This will then allow my to speak the phrase in the first few sentences of the video. That way, if I add captions to the video, my exact phrase will occur.
Step 1: Generating List Of Potential Phrases
If you’re a member of Wealthy Affiliate, you’ll be aware of Kyle’s Alphabet Soup Technique. This is using Google suggestions to locate additional phrase that people search in Google. A great free tool that scrapes Google suggest is called Ubersuggest, but it’s not perfect and lacks a few features.The tool I use is called
The tool I use is called Power Suggest Pro, it kicks butt and scrapes instant suggestions from Google, Youtube, Bing, Yahoo, Ebay and Amazon. These suggestions are all phrases that people type into search engines, the more they get searched the higher they appear on the suggestion list.
Staying inline with the video above, I need to find a phrase for my upcoming video and post about “Bounce Rate”. As the video is going to be explaining how to reduce your bounce rate.
I’ve already narrowed down my research before even beginning. I’m going to enter the following search phrase into the tool: How * Bounce Rate This is going to perform the alphabet soup technique, replacing the * (asterisk) with each letter of the alphabet while collecting all of the suggestions. 13 seconds later and I now have 93 longtail keyword phrases that people search all related to (How) and (Bounce Rate).
I could dig even deeper or use other phrases like: Tips * Bounce Rate|Why * Bounce Rate| * Analytics Bounce Rate|Best Way * Bounce Rate Searching the above additional phrases now returns a total of 224 keyword phrases is 36 seconds. If you look at the results you can see these are all great video or article title to target. (click to enlarge image)
Step 2: Check Search Volume – Keyword Planner
Once I’ve collected a list of phrases with Power Suggest Pro, I’ll copy them and then open up the Google Adwords keyword planner tool. Please note that I only use this tool when I’m pasting my own list of phrases into it as I find the keyword ideas the toll returns are very broad.
To use the keyword planner tool, you’ll need to create a free Adwords account, but don’t worry as you don’t need to enter any credit card details.
I’ll use the second option on the Keyword Planner, “Get search volume for a list of keyword…” and paste in my list. You can paste in up to 1,000 keywords. After the results are returned, I’ll go over them looking for a phrase that will work for my video and has some amount of traffic, even if it’s only has a small average monthly search volume.
Once I find one I’ll move on to the next step checking some additional details. If I’m not happy with what I find I’ll come back to my list and find another phrase to look into.
Check QSR & First Page Results
QSR stands for “Quoted Search Results”. Once I find a keyword phrase I’m interested in going after, I’ll check to see what the QSR number is, I do this using a chrome extension called “Context Menu Search” using a custom Google search string that I added.
If you’re interested in using this, please check out the last part of this blog post: QSR, please ignore the bookmarklets. What is a good QSR number? First off, to find the QSR# I simply highlight the keyword phrase, right click and select “Google QSR” from the Context Menu Search option.
This will open a new tab, search the selected phrase in quotes and locate the last page of results. This tells me how many web results are indexed containing the exact phrase, either in the URL, title or description or body content. (see image below) Now for me, I like to go use phrases with a QSR under 150, but if it’s a video I’m posting it’s not as important. My next step is checking the first-page results for the search phrase without quotes. I do this what results are currently ranking, I’ll also turn on the Chrome extension called MozBar.
This has several features, but the main things I look at are the Page Authority and Domain Authority numbers. The higher the numbers, the harder it’s going to be rank above them.
Performing keyword research is time-consuming even when using Power Suggest Pro, you could easily spend a few hours digging deeper into different phrases. If this sounds familiar you may be better off just focusing on creating and publishing your content.
Then once the content is indexed and you have some spare time, perform some research, consider editing/updating the content and optimizing towards a particular phrase.