Today I want to share with you and explain how to compress images that you insert into blog posts and pages. You should also apply this technique to any image or graphic you use on you website, logo, sidebar etc. Don’t worry, it’s super easy and quick to compress images and something that shouldn’t be overlooked.
Why Should I Compress Images?
In the past I never even considered compressing my images, I was under the impression that if they loaded on my computer fine, they’ll load on my website fine. But it’s not the case, large uncompressed images result in slow loading web page.
If you ever had dial-up internet access, you’ll remember visiting web pages and watching images slowly reveal themselves as their being downloaded. This still occurs today but as our internet speed and server delivery speeds are far greater the wait time is less noticeable.
Slow loading website and web pages can only hurt your ranking and annoy impatient visitors.
How Can It Hurt My Ranking?
I don’t work for Google and have no idea if slow loading web page are penalized in ranking, but hear me out for a minute.
If you have a webpage that has several large uncompressed images that takes on average 12 seconds to load, and other websites ranking for the same phrase have fast loading web pages, I’d guess that Google would prefer to keep the faster loading results ranked higher. Granted this would only account for one of the hundreds of ranking factors that come into play.
What about bounce rate? Bounce rate can hurt your ranking. If a visitor searches a phrase in Google, lands on your web page but hits the back button because it’s loading slow then checks out other results in Google. This tells Google that your web page/website didn’t answer the search query/result. This will always cause a drop in ranking if the bounce rate is consistent.
Ask yourself, how many times have you visited a website and hit the back button just because you could be bothered waiting for everything to load? I know this is something I do very often while casually browsing.
How To Compress Images Online With TinyPNG.com
The website I use to compress images is https://tinypng.com it’s super easy to use and will compress both PNG and JPG/JPEG images without any loss in the quality of the image. Plus you can drag over up to 20 images at a time.
- Step 1: Capture or save the images you wish to compress to your hard drive.
- Step2: Visit the website tinypng.com in your browser.
- Step 3: Either drag the images over or left click inside the dashed box to select and upload. (Once an image is uploaded it will automatically start the image compression, only takes a few seconds at most.)
- Step 4: Once complete you ‘ll be able to see how much the file has been reduced by and you’ll also be provided with a direct download link. Download the new compressed image and then insert/upload into your post/page.
Video Tutiral & My Testing Resutls
Just like normal, I have a video to go along with my post. In the video below I basically show you how to compress images online using tinypny.com. But in the video I explain how and why I do optime my images, plus I show you some test I completed comparing uncompressed images against compress images.
I recommend that you grab a nice cup of coffee or tea and watch the video in full.
The testing tools used in the video are below, I would recommend that you test your own website, test the homepage and test a post to see what results you get:
If you watched the video you’ll recall I mentioned a software called Monosnap, it’s great and I use it daily. You can see a video I create covering monosnap here: https://my.wealthyaffiliate.com/training/monosnap-help-us-to-help-you
On a final note, I would like to mention that tinypng.com is my personal favorite website for optimizing and compressing images, but if you do a search you’ll see several others that work the same. I also use photoshop and that allows my to save image and alter the qualtiy level, reducing the image file size.